Are you tired of being lied to by companies that make bold promises and deliver broken products? Sick of false advertising, hidden fees, bait-and-switch tactics, and products that simply don't work the way they claimed? You are not powerless.
What Is the MMPA and Why Does It Matter?
Missouri's Merchandising Practices Act (MMPA), codified at RSMo § 407.020, is one of the strongest consumer protection laws in the United States. It gives ordinary Missouri residents the legal right to fight back against deceptive companies — and to recover actual damages, punitive damages, and attorney's fees.
Most consumers don't know it exists. The companies ripping them off are counting on that.
Common MMPA Violations You May Have Experienced
- False advertising — bold product claims with no science to back them up
- Hidden fees — charges buried in fine print or added at checkout
- Bait-and-switch tactics — advertised at one price, sold at another
- Products that don't work — supplements, devices, or services that fail to deliver
- Deceptive marketing — misleading labels, fake reviews, or unsubstantiated claims
If any of these sound familiar, the MMPA may give you a path to real compensation.
Can You Really Sue a Company Without a Lawyer?
Yes — and MMPA Justice: The Missouri Playbook shows you exactly how. Written in plain English by a 42-year complex litigation paralegal, this battle-tested DIY guide walks you through every stage of the process:
- Identifying illegal deceptive business practices and false advertising under RSMo § 407.020
- Documenting your case so it survives a motion to dismiss
- Drafting a professional petition that courts take seriously
- Filing and serving your lawsuit correctly the first time
- Using discovery, demand letters, and settlement leverage to win real money
- Pursuing actual damages, punitive damages, and attorney's fees
Inside you'll also find real-world examples of major brands that paid millions for false advertising — Cheerios, Kellogg's, POM Wonderful, and more — plus plain-English breakdowns of the 2020 MMPA reforms and ready-to-use templates.
Who This Book Is For
MMPA Justice is for any Missouri resident who has been ripped off by a deceptive company and wants to do something about it. This is not theory — it's a practical, step-by-step playbook designed for real people who want justice and compensation without waiting years or paying high hourly legal fees.
It is the Missouri volume in the national Consumer Justice playbook series from Attorney's Acquisitions, LLC and TeleJustice Academy.
This book is educational only. It is not legal advice and does not create an attorney-client relationship.
Get Your Copy
MMPA Justice: The Missouri Playbook is available in Paperback ($39.99) and PDF ($14.99) — so you can start fighting back today.
